Hii Tracy, Growing a business depends on your dedication and your execution and your luck also.
As you know visual content is more appealing and informative than text-based content. So of course, it is going to increase your business in some way. Now still your question remained unanswered that how to grow your business with the help of YouTube?
Tracy, you have mentioned that you have a small restaurant in your city which you want to grow. See when it comes to growing your business with Youtube it means gaining more and more customers to your restaurant through youtube.
Targeting the right customer type.
To gain real and targeted customers from your locality you will first need to understand the exact type of people you want to come to your restaurant. You should target foodie people by making food-related videos and publishing them on youtube. If you are advertising then narrow down your focus on your local community. Target ads and show ads to people who reside nearby your town. Targeting a person who is not from your place will not be useful at all!
Tie up with Local Youtubers.
If there are any YouTubers nearby you find them and tie up with them. Do collaborations and make videos with them. Their fans from your city/town will come to your restaurant. you can even tie up with local bloggers and ask them to mention your restaurants on their blog.
Sponsor Local events.
Google for local events in your city/town and sponsor them. Ask the people who are managing that event to mention your restaurant or put a banner in their events. So if their event is going on air or on youTube then that event followers and the youtube followers will come to your restaurant.
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